• For every hardcopy book sold, two are printed.
• The economics of publishing are such that if 25% of the copies of a book sold are digital, publishers will drop the paper version.
• If you intend to make a living writing, you need a professional web site, a Facebook presence, and a Twitter feed. All of these will help get your name out there and draw people to your work.
• If you do a blog, everything you write, tweet, or post on Facebook should be entertaining. It should also be positive, and professional. All of these things become part of your image, and you want to present the image of an entertaining professional with a pleasant personality. If you come across as a moody jerk, a loser, or a person who sulks over all their rejection slips, that’s not going to help your reputation.
• You should be able to generate 500 words on pretty much any topic and make it entertaining. If you can’t, you probably shouldn’t be looking at writing as a career.
• A good, professional WordPress design will cost you $150-200. You should consider that an investment in your future, and not go with one of the free, cookie-cutter themes on the web. (Like the one I’m using here, I guess…)
• Buy domain names for yourself, your main character names, and book titles. That will make it easier for people to find your site and your work.
• Mr. Stackpole uses Zen Cart on his site to handle payments and shopping cart duty.
• Paypal can provide a good payment option for customers. Make sure you get a merchant account with them, though.
• Put writing samples on your web site. This will help readers who are new to you decide whether or not to buy your work.
• Non-technical documents/books priced at over $10 will pretty much not sell as e-books.
• Pricing recommendations based on his experience: $2 for up to 10,000 words. $3 for 10-40,000 words. $5 for 50,000+ words.
• He recommends a metric over “word count divided by 10,000″ to represent “hours of reading enjoyment” for your work. Price based on that metric and describe your content in that terminology. The term “pages” doesn’t really apply in a digitial setting. Even describing in “word count” doesn’t work. What you’re really selling is the hours of enjoyment someone will get from your work.
• Consumers tend to be more concerned about the time cost of entertainment than the money cost.
• We’ll start seeing more digital serial stories in the future, similar to TV episodes, that are sold for casual reading sessions and priced as above.
• The three main formats you should consider publishing your works in: PDF (optional), ePub (works for all devices except Kindle), and Kindle format. Those three formats should cover just about any e-reader your customer might have.
• Stackpole recommends “Legend Maker” software on the Mac for creating the eBooks.
• At some point there is probably going to be a “big collapse” of traditional publishing. Until then you have no reason not to submit your work to traditional publishers.
• Physical books will drive readers to your web site. That’s good. You get money from your web site faster. Publishers tend to pay 6-9 months after the sale of the book. Payment tends to be around $1.35 from the sale of a $10 paperback. Sell a $2 short story through your web site, and you’ll pocket around $1.67… so digital publishing is a better deal for the author. More money, sooner.
• As far as editing and proofing services, for a short story, it’s sufficient to have another writer look it over. For a novel, hire a freelance editor.
• A good strategy for offering samples on your site: Put up installments of a serial story free. Take them down after a week or two. Put up the next installment. Near the end, offer a digitial omnibus collection of the entire series, including the as-yet-unpublished installments. People will buy them to get the parts they’re missing and read the parts not available yet.
• In the digital age, there are no “established authors” anymore. You are as established as your web store.

Mr. Stackpole offers a “Digital Career Guide” for $30 through his web store that offers more detail, recommendations, and information. I purchased a copy at Gen Con but haven’t read it yet. I hope to publish a review when I do.

I signed up for one of his sessions. After attending, I wished I had signed up for the others. Stackpole not only understands what beginning fiction writers (and experienced ones) struggle with, he also knows how to communicate solutions to those problems effectively. I think I learned more in the 1-hour session with him than I’ve learned in all the other creative writing education I’ve had. To give you an idea what to expect, I’m going to share some of what I learned from Stackpole during his Origins 2009 session. Out of respect for the author and a desire not to infringe on his copyrights (he sells a document with his 20 rules of writing) or affect his attendance at seminars, I’m only sharing part of the information here. If you want to learn more, and get more detail, I would encourage you to visit his stormwolf.com site or attend one of his seminars.

Stackpole’s first “Rule of Writing” is “Show, Don’t Tell”. This is something you hear in many creative writing classes, but Stackpole did a great job of illustrating the impact of doing it right. For example, a beginning writer will “tell” you what is going on, such as “Tom was mad.” That definitely tells you what’s going on, but you don’t have to actually think about the words. It’s better to “show” your audience how mad Tom is, by saying something like “Tom’s face turned red. He gritted his teeth and slammed his fist on the counter.” In the second example, you have to visualize what’s going on. Not only do you get the point (“Tom is mad”), you can also picture just how mad Tom is.

Stackpole also tells writers to use “Continuity Bolts” in their work to hold the story together and make it seem real. For example, if the main character in your story visits a local bar and has a conversation with the bartender while waiting on a friend to show up, use that conversation and the bartender character elsewhere in the story. Perhaps your main character needs to go to the post office to pick up a package. While he’s waiting in line, he might see the bartender buying stamps. This makes your fictional world seem more real. Similarly, if a television in the bar talks about some news story, the main character might hear people talking about that same story in line at the post office. These elements of continuity make your fictional world seem more complete and consistent, and reward readers for paying attention.

The rule that stuck with me the most was “He said, she said”. This refers to something I’ve always struggled with when I write fiction. I knew it sounded horribly awkward, but I just couldn’t see a way around it. In about two minutes, Stackpole pushed me right past that block and helped me understand what I should do instead. Lots of beginning writers construct dialogue in their stories like this:

“I don’t like it,” Tom said. “You spend too much time at that night club.”

“Don’t be jealous,” Jane told him. “I’m only dancing and hanging out with my girlfriends.”

Tom asked, “Then why did Fred tell me he saw you sitting with that guy from Accounting?”

All that “said”, “told”, and “asked” stuff gets repetitive and irritating after a while. But how do you make it obvious who’s doing the talking? Stackpole explained that one way you can do that effectively is to give your characters a unique style of speaking. Perhaps one character never uses contractions. Maybe one uses a lot of big words, while another chooses smaller, one-syllable ones. The above example might be rewritten as:

“Ticks me off, you goin’ clubbin’ like that every night.”

“That’s silly! I only go to dance and hang out with the girls.”

“Fred saw you sittin’ with a jerk from Accountin’. Why?”

In that example, Tom tends not to say the “g” at the end of words. He also likes to use shorter, more gutteral sounding sentences. Jane uses more complete sentences and a more formal speech pattern.

Another way to identify speakers is to have them name one another, as in “Oh Tom, you’re always saying things like that.”

You can also illustrate who is speaking indirectly, by showing actions they take while they’re speaking, such as “Tom picked at his fingernails.” right before he says something.

You can also hide clues in the context of the characters’ speech, such as “Being the chief of police has its advantages, eh?” If three characters are speaking and only one is the chief of police, you know who they’re talking to. It’s also likely that the next person to speak will be that “chief of police” character. These little clues help the reader figure out who is talking, who’s listening, etc., without having to explicitly use the words “he said”, “she uttered”, “she asked”, etc.

For example, another way you might rewrite the original scene:

He gritted his teeth. “Ticks me off, you goin’ clubbin’ every night, Jane.”

“Oh, Tommy! I only go to dance and hang out with my girlfriends.”

“Fred saw you sittin’ with a jerk from Accountin’. Why?”

In the first line, we know the speaker is male, and he is talking to Jane, even if we don’t know who that speaker is. In the next line, Jane tells us it’s Tom. Now that we’ve established that Tom and Jane are talking, the third and subsequent lines can just deliver dialog until someone new enters the conversation or an existing speaker leaves.

(My examples above aren’t intended to be great writing, just quick illustrations to get the point across.)

Stackpole also shared suggestions for making scenes and dialog do “double duty” and explained the importance of researching the topics you write about. During the seminar, he recommended authors whose work provides good examples of different areas of fiction writing, such as dialogue, plotting, characterization, and

At his seminars, Stackpole sells CD-ROMs which contain PDF (Adobe Reader) files. I purchased the disc for this particular seminar. The PDF contains the 5 rules Stackpole discussed in the seminar, along with another 15. The disc also contains a copy of a back issue of his “The Secrets” newsletter that covers “timely and classic” writing issues. For example, his June 19, 2009, issue (122) discussed how to prepare documents for the Amazon Kindle device

I’m looking forward to attending Stackpole’s seminars at Gen Con Indy 2009 in August and wish him continued success in his career.